Goldrun Raises 1.1m to Expand Reach of Mobile Augmented Reality

GoldRun has raised $1.1 million in angel funding. The company will use the funding to develop a series of new user and client side feature s...

GoldRun has raised $1.1 million in angel funding. The company will use the funding to develop a series of new user and client side feature sets that will greatly expand the range of programming and AR interactions on their platform.

The funds will also support increased sales activities and accelerate the deployment of services across the U.S. and international markets.

2011 will see the introduction of GoldRun-hosted gaming, v-commerce and user generated content.

Comprised of a mobile app coupled with a dynamic content delivery system, GoldRun uses augmented reality to bring the visually-driven, content rich experiences of the web into the offline world.

By GPS-linking 2D and 3D virtual goods to physical locations such as retail stores, airports and events, GoldRun enables users to locate, interact with and take pictures alongside virtual objects, and earn immediate, relevant real world rewards for every one of these interactions.

"GoldRun allows for a new form of communication where our digital and physical lives meet," said founder/CEO Vivian Rosenthal.

"We've already evolved beyond check-ins, making them visually-driven and image-based. With the integration of location and context, along with photo taking and sharing, we've set ourselves apart by creating a new virtual goods economy mapped onto the real world."

source: dexigner.com