[ #CGI #Animation #Sehsucht #Character #advertisement #vfx #film #Feature #news ] This animation was directed by Sehsucht for German E...
>> See Also: Spring – A poetic fantasy film by Blender 2.8With the continuous expansion of renewable energy sources, EnBW is able to supply more and more “green power“ every year. This transition is not only beneficial for nature and people, but also for animals.
With this in mind, Jung von Matt/Neckar created the film, Guter Stoff, for German energy company EnBW, to celebrate green energy. The agency chose to take a humorous approach to the project - an angle that is rarely associated to green energy.
“As using green energy is an important issue to us, we instinctively went for a realistic character design rather than an abstract simplification like angry birds etc. which, in turn, would have lowered the message to that abstract level. We immediately loved the contrast between the birds' lifelike look and the fact that these three fellows not only talk like a bunch of college stoners but also get high on green electricity. We tried to apply this overarching idea to all facets of the production, from animation to the final rendering and everything in between.
The film was released last week and can be found below, and in cinemas across Germany.Originally aired with German audio, a version with English subtitles can also be found online.