The principals of award-winning design and digital production company Thornberg & Forester (T&am...
T&F's new LA studio is located within the Culver City-area offices of Moxie Pictures at 5890 West Jefferson Boulevard. Friday, March 1, was move-in day for T&F art director/designer Kyle Hurley, who has played a key role on projects for Toth + Company, Dansko Footwear, DDB Chicago, Ronald McDonald House Charities and others through the company's LA outpost he established last year.
Agence VERSUS is a new shop led by its president Emmanuel Bideault with co-founder/art directors Guillaume Alix, Maxime Boizel and Ambroise Louart, and digital consultants Gregory Guedj and Bertrand Serrano. Since last year, VERSUS has been engaged by Distell Group Limited to relaunch the Bisquit brand with a new web presence and a multifaceted international cross-media marketing campaign. Key campaign artwork, including a :30 brand film now live at www.bisquit.com which is launching across selected social media channels for the brand, has been created by T&F.
"The film is an immersive introduction to experience the brand, to plunge into the Bisquit universe and discover through a cutting edge website, the story, savoir faire and products of Bisquit," Bideault explained.
"To create a cinematic introduction to the historic Bisquit brand, we focused on quality and craftsmanship," said T&F co-founder, principal and creative director Justin Meredith. "This project was an incredible partnership involving our great friend Guillame Alix, who worked with us for many years at T&F. VERSUS gave us very clear direction, and with their encouragement, we stayed true to the original design ideas and used our talents in animation, editing and cinematic storytelling to make the experience the best it could be."
T&F's round-the-clock workflow fed creative input from VERSUS into Hurley in LA through Meredith and others in Manhattan, including head of production Javier Gonzalez, 3D animator Scott Cannon and editor Nathan Scholtens. "We worked on three coasts to use the short deadline to our advantage," Meredith confirmed. "We talked with Paris in the morning, animating here in NYC and passing the files to LA to continue work. By posting from LA, Paris had animatics first thing for their morning, and each morning in NY we had notes waiting for us."
T&F's elegant film begins on the dark field from Bisquit's new signature color palette, using the gray numerals visitors encounter when they access the website and enter their birth dates. Racing from that point through digits that appear randomly, a beam of light appears and traces the shape of a circle, which becomes an intricate mechanical clock with all the numbers now arranged in perfect order. Copy appears: "Time is a source of pleasure when you are able to master it. Time is what you make it."
For its production artistry, the studio's team used Adobe Illustrator, After Effects and Maxon Cinema 4D. After calling out Hurley for "making the project sing," Meredith also ended by praising T&F's head of production Javier Gonzalez.
"Once again, Javier was the mastermind of production who allowed the project to run smoothly by coordinating efforts from three time zones," Meredith added.
T&F's credits also include executive producer Elizabeth Kiehner. For more information on this project, please visit www.thornbergandforester.com.
Toolset: Adobe Illustrator, Adobe After Effects, Maxon Cinema 4D.
More Information: bisquit.com
Client: Bisquit Cognac from Distell Group Limited
President: Emmanuel Bideault
Art Director: Guillaume Alix
Digital Creative Directors: Gregory Guedj, Bertand Serrano
Design/Production Company: Thornberg & Forester
Creative Director: Justin Meredith
Head of Production: Javier Gonzalez
Art Director/Animator: Kyle Hurley
3D Animator: Scott Cannon
Editor: Nathan Scholtens
Executive Producer: Elizabeth Kiehner
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