(Burbank, California--May 27, 2011) bringing together the best of the creative, production and technology communities in a dynamic experience - has announced June dates for the Adobe® Creative Suite® 5.5 Production Premium Road Show, with stops in L.A., S.F. and N.Y.C.
Road Show attendees will learn about new features introduced in Adobe Creative Suite 5.5 Production Premium as well as get insight on ground-breaking workflows such as native editing of DSLR footage and working with other NLEs. Adobe video experts will host the free, in-depth seminars and each venue will include a keynote presentation from Jim Guerard, Vice President and General Manager for Professional Video at Adobe.
Createasphere's Adobe CS5.5 Production Premium Road Show will begin in Los Angeles and then head to San Francisco and New York City in June. Dates and locations include:

• June 2 - Los Angeles, LA Film School, 5-9 p.m.
• June 14 - San Francisco, Adobe Headquarters, 4-9 p.m.
• June 21 - New York City, The New Yorker Hotel, 4-9 p.m.

Adobe CS5.5 Production Premium delivers breakthrough, cross-platform performance and is the leading video production suite that enables video professionals to produce top-notch work by offering true native editing of file-based formats and a distinctively efficient post-production workflow.
Guerard's keynote presentation will discuss how high-performance video production software is helping a new breed of filmmakers - whom Adobe calls "Digital Mavericks" - produce their best work more quickly than ever before. He'll explore some of the game-changing innovations introduced in Adobe Creative Suite 5.5 Production Premium that are addressing and helping to overcome challenges users are facing in the production and broadcast industries, and how Adobe is equipped to help video professionals meet those demands-now and in the future.
The Road Show is sponsored by Blackmagic Design, Matrox, MAXON, PROMISE Technology, Drobo, G-Technology, HP, JMR, NVIDIA, and PNY. It is one of many educational initiatives by Createasphere to offer indispensable career development to professionals working in the world of content creation driven by cutting-edge technology.
A Grand Prize drawing and giveaways will be raffled throughout the evening. Space is limited. For information and registration, visit http://www.adoberoadshow.com.

About Createasphere
Createasphere is a global community builder for the entertainment technology industry, building and connecting communities and advancing technology and careers through expos, conferences, education and online offerings.
Createasphere was founded in 2001 as HD EXPO, and over the past decade has grown into a global company that develops and presents influential events for the content creation community, on line and face to face. Founded by Kristin Petrovich Kennedy in Los Angeles, Createasphere became part of Diversified Business Communications in 2009, now driving their entertainment strategies and properties division. Currently Createasphere is presenting the Createasphere Entertainment Technology Expos in New York and LA, The Digital Asset Management Conference, in New York and Los Angeles, The DAMMY Awards in New York, Cinema India Expo in Mumbai, and workshops focused on 3D, HDSLR, and Post Production Master Classes in the US and abroad.
Createasphere is headquartered in Burbank, California ( http://www.createasphere.com ).

Kouji Tajima - a freelance 3D modeler in Japan shows his 2011 demoreel. Check it out!

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Users Can Easily Share and Enjoy High-Quality, Stereoscopic 3D Videos on YouTube With Their NVIDIA 3D Vision PCs

SANTA CLARA, CA -- (Marketwire) -- 05/26/2011 -- NVIDIA today announced that YouTube is for the first time giving users the ability to view thousands of 3D videos in rich, high-quality stereoscopic 3D on their NVIDIA® 3D Vision™ PCs and notebooks when using the latest version of the Mozilla Firefox Web browser.

"We're excited to introduce HTML5 and WebM support to the thousands of 3D videos available on YouTube," said Jonathan Huang, 3D Product Manager at YouTube. "By embracing these open standards, NVIDIA 3D Vision users now have a great way of experiencing YouTube's library of 3D content."

"Firefox with 3D Vision creates a stunning and smooth 3D video experience using HTML5 video based on open standards," said Jay Sullivan, VP of Products at Mozilla. "3D Vision from NVIDIA is a great example of the rich, innovative experiences that are being built on top of the speed and graphics power that Firefox delivers to the Web."

"Sales of our ASUS G series notebooks with 3D Vision have been strong," said Ben Thacker, vice president of Systems Business Group-Distribution, ASUS North America. "Now that users can view YouTube videos in high-quality 3D, we expect interest in the ASUS 3D Vision models to grow significantly."

With a number of new, consumer 3D video cameras launched this year, YouTube's support of NVIDIA 3D Vision technology extends its existing commitment to 3D, enabling even more consumers and 3D enthusiasts to share their 3D videos online. With attractively priced models now available from JVC, Sony and other leading vendors, users now have another easy way to capture and post high-quality 3D videos on YouTube, 3DVisionLive.com, or even their own websites by embedding the YouTube 3D video player.

To further showcase the new YouTube stereoscopic 3D video streaming capabilities and some of the latest professional and user-generated 3D YouTube videos, NVIDIA is now hosting the top YouTube stereoscopic 3D videos on its 3D web community site at www.3DVisionLive.com/YT3D. 

"YouTube 3D on an NVIDIA 3D Vision PC is an amazing experience," said Phil Eisler, general manager of 3D Vision at NVIDIA. "Now 3D Vision PC users can enjoy over 525 games, YouTube videos and photos in theater-quality, full-resolution 3D."

To view YouTube stereoscopic 3D videos an NVIDIA 3D Vision-equipped PC or notebook and the latest NVIDIA GeForce® drivers (version 275 or above) are required, as well as Firefox (version 4 or above), which includes support for HTML5 video streaming. Users will also need to select the HTML5 viewing option when viewing a YouTube 3D video: http://www.youtube.com/select_3d_mode.

In addition, with NVIDIA 3DTV Play™ software, users can connect their PCs to their 3D HDTVs to enjoy 3D YouTube videos on the "big screen" in the comfort of their living rooms.

For web developers interested in embedding YouTube 3D videos or streaming HTML5 videos from their own sites, more information is available at: www.3DVisionLive.com/apps

And for more information about how to view YouTube videos with 3D Vision, please visit: www.3dvisionlive.com/3dv-html5-detection. 

About NVIDIA 3D Vision
NVIDIA is the worldwide leader in 3D technology for personal computers. NVIDIA 3D Vision technology, which includes 3D Vision software and advanced active shutter glasses, delivers breathtaking stereoscopic 3D images for gamers, movie-lovers and photo enthusiasts when configured with NVIDIA GPUs and a 3D display or projector. NVIDIA 3D Vision technology supports the richest array of 3D content available, including more than 525 3D games, Blu-ray 3D movies, 3D photos and streaming Web video. It also enables users to upload, share and view full-resolution 3D photos, as well as enjoy 3D movies at NVIDIA 3DVisionLive.com, the world's first 3D Vision online community. In addition, NVIDIA 3DTV Play software enables consumers to attach their PC or notebook to 3D HDTVs and HDMI 1.4-capable audio/video receivers and enjoy all the latest 3D content in the comfort of their living rooms in full HD 3D, and with HD surround sound audio.

NVIDIA 3D Vision Pro™ technology is a combination of wireless active shutter glasses and advanced software, which automatically transform business-oriented applications into full stereoscopic 3D to improve the usefulness of the applications and increase productivity. 3D Vision Pro technology is designed for multi-user, collaborative viewing and production environments, and features long-range, bi-directional 2.4GHz radio communication.

About NVIDIA
NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The Company holds more than 1,800 patents worldwide, including ones covering designs and insights that are essential to modern computing. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to statements as to: the benefits, impact and availability of NVIDIA 3D Vision technology; and the effects of the company's patents on modern computing are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its Form 10-K for the fiscal year ended January 30, 2011. Copies of reports filed with the SEC are posted on the company's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2011 NVIDIA Corporation. All rights reserved. NVIDIA and the NVIDIA logo 3D VISION, 3DTVPLAY, 3D Vision Pro, and GeForce, are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

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Michael Bay has just putted 2 TV Ad Clips of Transformers 3 online. Let's check it

Transformers DOTM 'Secret TV Ad

Transformers DOTM 'Everything' TV Ad and also the Extended version of "Michael Bay & James Cameron Talk 3Dfea"

art-director - motion designer -3d generalist Dmitry Grigorev shows his recent CG works that he has done for Coda VFX

Let’s check it out:

and here are some making of videos

L`Oreal Magic smooth making of:

Neutrogena MD Making of:

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Lightstorm3d is completing the L3 previews with the announcement of the Surface Deformer, the fourth tool contained in the L3Deformer bundle. The following video shows some features of this deformer.

The Surface Deformer projects objects from a user defined plane onto a nurbs surface. Typical applications include text and logo animation, motion graphics effects, geometry shaping, procedural liquid surfaces, particle flows and many more.

When using the Surface Deformer as modelling tool you can combine the advantages of smooth, parametric nurbs surfaces with few control points and detailed polygon surfaces without topological restrictions. Thus modelling of complex shapes can be done easily on a world plane and is projected into final form using the Surface Deformer. Revolved objects like tires with complex tread pattern are a good example.
You can use 2D/3D texture networks and paint maps using Artisan to control geometry or particle placement and movement on the surface. Thus you can e.g. adjust thickness and displacement locally on the surface. You can also control the surface normal by modifying polar/inclination values or applying a bend effect. Textures and paintable maps are excellent detailing tools even if the underlying nurbs surface does not provide that amount of detail.

You can also use an optional second surface to control position and alignment of geometry/particles between primary and secondary surface.
Using UVN remap curves you can modify coordinate mapping from projection plane to nurbs surface which has a linear 1:1 correlation by default. Thus you can easily squash or stretch parts of an object or control acceleration when moving particles along a surface. These remap curves can also be used to even out (equalize) local nurbs surface regions without the need to modify or rebuild the nurbs isoparm/control vertex layout.
The tool provides a set of display options to ease both setup and tuning. It can draw colored lines to highlight the UV start isoparms of the nurbs surface and display the original, non deformed input points. When painting maps using Artisan the Surface Deformer uses an internal display method including drawing precision settings and automatic display switching depending on the map you currently paint on.

Release Date: 30.05.2011
Availability: Maya 2011, 2012 Windows

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Project Photofly is a cloud-based service that converts 2D photographs to 3D computer models. It is available as a free technology preview on Autodesk Labs. This video demonstrates how to take a series of photographs with a standard digital camera to maximize the results.

With a common point and shoot digital camera, users can quickly and easily generate accurate 3D models of nearly any object they can photograph. Project Photofly 2.0 harnesses the power of cloud computing to translate photos into detailed 3D models. The 3D models can be manipulated through professional design software or free design applications like Autodesk's 123D. Project Photofly 2.0 allows users to share their models with others through YouTube and Autodesk's free Inventor Publisher Mobile Viewer application for the iPad, iPhone, and iPod Touch Project Photofly lets anyone with a digital camera create a 3D model. You can use it tomake models of objects, room interiors, buildings, or even a person's head. Here is a model of the head of Autodesk Labs Program Manager, Scott Sheppard. The normal view is shown first. Then the mesh is made visible to show what was created Colleagues from across the globe can then take measurements from the model without having to physically handle the fossil more informations here or this blog

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AceMastermind has uploaded all of the XSI learning movies from VAST to YouTube for those who can't access VAST or just don't have time or hard drive space to download them all. These videos can be viewed in fullscreen at 720p HD Check it out here

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10ravens has unveiled the New texture collection 2D Textures 003 Wallpapers 02 This collection contains 240 tiled textures of wallpapers. 30 different textures in 2048 x 2048 px and every texture is created in eight different color variations, suitable for professional visualizations, animations, illustrations, graphic design and as part of any other audio visual work. Formats available: *.tga | Bitmaps 2048 x 2048 px

PDF Preview here More information here

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See how iray in 3ds max or Bunkspeed SHOT Pro has been used in design and Architecture studios
in Bunkspeed SHOT Pro: Nissan Design America
James Cronin, senior visualization specialist for Nissan Design America, uses NVIDIA iray in Bunkspeed SHOT Pro as an essential ingredient in their design department's visualization process. See in-depth what James is able to accomplish with iray, accelerated with NVIDIA Quadro professional GPUs. in Autodesk 3ds Max: Chipman Design Architecture
Chipman Design Architecture has embraced NVIDIA iray as their primary renderer for many of their visualization needs. See how George Matos, director of technology and visualization at Chipman, uses iray in Autodesk 3ds Max to simulate lighting and interior design scenarios for their national restaurant chain customers. Paired with NVIDIA Quadro professional GPUs, iray has effectively sped up Chipman's entire design visualization process in Autodesk 3ds Max: Delta Tracing
NVIDIA iray is revolutionizing how Delta Tracing, a boutique visualization studio in Italy, runs its business. See how they have been using the iray renderer since its first integration into the Autodesk 3ds Max 2011 Subscription Release. Now, Delta Tracing can take on more work and produce images both faster and with higher quality using iray and NVIDIA Quadro professional GPUs.
More information here:
http://irayrender.com/

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Part1: In this part 1 movie, you take a look at the conventional workflow of creating textures from a photograph. This will help you understand the process of creating Diffuse, Specular, Bump & Displacement maps among others, and will help you compare this workflow to the relatively easy workflow of using Substance Maps.

Part2: In this movie, you learn about Substance Maps and how to use them efficiently in a 3D scene. You also learn how to adjust gamma settings to get Substance Maps to look how they were designed to. Part3: In this third and last movie, you learn about the Substance Player, a free downloadable utility that will enable you to edit Substance Maps interactively. From there, you can either transpose values to 3ds Max, or use the player to extract bitmaps to use in a conventional way.Download project file here: http://areadownloads.autodesk.com/wdm/3dsmax/HTM-MAT_substance.zip

The free, unlimited-time trial version of finalRender™ 2 forMaya offers full functionality, the software's complete feature set, and blazing rendering speed. It is ready for download from the cebas website to all registeredusers. The advanced rendering system is based on the standalone Stage-2 core that enables the same renderer to work with multiple applications. The software is being used by Ghost Studios (Denmark), Das Werk (Germany), Super 78 Studios (Hollywood), Walt Disney, and many others.

Key Selling Points

What makes finalRender for Maya unique in the eyes of its user base compared to competitive and Autodesk-native solutions:

• It offers the only complete integration into the Maya GUI: users never have to leave the GUI when using finalRender (not so with competitive solutions).
• The Render Elements are unique and not available from other vendors.
• It features the best and most complete set of shader materials.
• ShaderGrind™ empowers users to create their own materials.
• It's faster with global illumination, ray-tracing and many other features.
• It takes less time to learn.
• It's easier to use.
• It offers the best flexibility for integration into a production pipeline.
• The light transport model is physics based, creating a more photo-realistic and higher quality image.
• It is market tested and robust. The second generation software is available today, including its just released first free Service Pack SP1.
• No need to invest in expensive high-speed graphics cards
• No need for complicated Python or Mel programming in Maya, since finalRender natively supports Hypershade and other Maya shaders.
• What some vendors tout as new and revolutionary, finalRender has offered for years, such as separate options for camera motion blur and optic motion blur, stereo camera support, and Open EXR as used in 3ds Max.

Highly Competitive Pricing

Cebas recently introduced a new pricing scheme that makes finalRender the most cost effective third party Maya renderer on the market today:

• finalRender 2 for Maya, including five render farm licenses:  $995
• Additional pack of five render farm licenses:  $695
• finalRender R1 to 2 for Maya upgrade, including five render farm licenses:  $495

Future-Proof ShaderGrind

In addition to the many custom shaders, finalRender for Maya includes the exceptional ShaderGrind technology. This feature allows users to develop their own materials that can be saved, and used in other and future applications making them perfect for integration into a production pipeline.

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Feature Set

• True distributed network rendering
• Updated licensing model: <32 cores per license (16 local plus 16 remote)
• Enhanced multi-core support for even faster translation times
• Network rendering support
• High resolution bitmap rendering >20k
• Particle rendering
• Support for image file formats including OpenEXR, RPF and RLA
• Real-world physical camera exposure model
• Supported polygons, render time subdiv, NURBS
• Advanced fast NURBS tessellation
• Dedicated, ready-to-render finalRender material
• Highly optimized skin shader
• Advanced texture baking
• Particles, including support of per-particle data (even on particle-instanced geometry)
• Ultra fast, flicker free GI
• Photometric and real area light support
• True area shadow support
• Fast 3d motion blur
• Advanced caustic rendering effects
• Special multi-million polygon rendering mode
• Automatic and scene-dependent ray tracing optimization
• Multiple real world cameras
• True micro-triangle displacement support
• Efficient geometry instancing
• Native support for ReelSmart Motionblur (2d)
• Sub-division surfaces at render time

Autodesk Maya Support

• Maya 2010, 2011 and 2012, 32- and 64-bit
• finalRender supports Maya's Hypershade and nearly all available native shaders in addition to its own advanced ready-to-render shaders, e.g.
• finalRender supports the Architectural Material natively
• Full Maya stereo camera rendering, Shading Network, and hierarchical subdivs without exceptions

finalRender for Maya ships with finalRender shader SDK and a floating license manager. It is available through the cebasonlinestoreand more than 60 resellers worldwide, as well as distributors in Russia, Japan, and India. 

EmobiGames has unveiled the lastest video capture ingame of the 7554 which should be Released in November 2011 as announcement last month. Check it out!

The Multi-Platform Campaign Includes a Curated Imagination Gallery Celebrating Original Photography and the First User-Generated Photo Contest in History to Inspire a Hollywood Film

(New York, New York--May 23, 2011) Canon U.S.A. Inc., a leader in digital imaging, has launched a new multi-dimensional marketing campaign, "Long Live Imagination," which centers on a unique collaboration with one of Hollywood's most influential directors, Ron Howard. On May 22nd, Ron Howard and Canon U.S.A. invited photographers of all levels to submit their most imaginative photographs based on a series of movie themes for "Project Imagin8ion," the first user-generated photo contest in history to ultimately inspire a Hollywood short film.
The "Long Live Imagination" site, designed as an interactive and engaging community for Canon users and photography enthusiasts, launched on May 22nd at http://www.youtube.com/imagination. The contest and this site will foster dialogue amongst the community, and directly with Canon, inspiring everyone to new levels of creativity.
"I'm known as a narrative storyteller, so when Canon approached me to partner on the 'Long Live Imagination' campaign, I was moved by the opportunity to collaborate with the masses, tapping into consumers' creativity and using their photos as building blocks to produce a film," said Howard. "I hope the project stimulates people's imaginations whether they are an amateur photographer, a world traveler or a proud parent, and I hope what we create is meaningful."
"This project embodies everything the Canon brand represents in innovation, technology and the arts," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technology and Communications Group, Canon U.S.A., "Launching a user-generated photo contest to inspire a film would not be possible without a visionary filmmaker to conceptualize and oversee it all. Ron Howard was the perfect choice, someone who constantly inspires moviegoers and turns the unbelievable into reality."
A visually stunning television commercial that takes place within Ron Howard's mind's eye will begin airing May 23rd. The spot will promote the "Project Imagin8ion" contest and online community. Consumers can visit http://www.youtube.com/imagination from May 22nd through June 14th and submit photos to inspire eight movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown. Throughout the promotion, Ron Howard, with the help of Canon experts and the Project Imagin8ion community, will narrow down the submissions and select eight photos - one from each category. These eight winning photos will become the basis and inspiration for a short film shot with Canon DSLR products that will premiere later this year in New York City with the winners in town for a red carpet event where they will have the opportunity to meet Ron Howard.
As part of the overall "Long Live Imagination" campaign, Canon will be curating the most inspiring photography out there, championing the imagination of the masses while demonstrating the infinite possibilities of Canon digital imaging. The customized Long Live Imagination brand channel on YouTube will serve as a meeting place and sharing community for Canon users and photography enthusiasts alike throughout 2011. The Imagination Gallery will be linked to other social media platforms including Flickr, Facebook and Twitter, so that users can easily share their photos, pose questions to the community and participate in real-time discussions. Though the gallery will launch as the home of Canon's "Project Imagin8ion" initiative, the community page will live-on and continue to grow.
Grey New York, Canon's agency partner for over thirty years, is developing the creative and digital elements of the multi-phase campaign. Alliance, the entertainment and lifestyle marketing division of Grey, is managing the partnership with Ron Howard and executing the consumer promotion, film premiere event and public relations efforts.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at http://www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting http://www.usa.canon.com/rss.

ABOUT RON HOWARD
Ronald William "Ron" Howard (born March 1, 1954) is an American actor, director and producer. He came to prominence as a child actor, playing Opie Taylor in the sitcom The Andy Griffith Show for eight years, and later as the teenaged Richie Cunningham in the sitcom "Happy Days" for six years. He made film appearances such as in "American Graffiti" in 1973 and while starring in "Happy Days" he also made "The Shootist" in 1976, as well as making his directorial debut with the 1977 comedy film "Grand Theft Auto." He left "Happy Days" in 1980 to focus on directing, and has since gone on to direct several films, including the Oscar winning "Cocoon," "Apollo 13," "Frost/Nixon," and "How the Grinch Stole Christmas." Ron won the Academy Award for "A Beautiful Mind" as the Director and also producer of the film. In 2003, he was awarded the National Medal of Arts.

TAIPEI, TAIWAN -- (Marketwire) -- 05/24/2011 --  NVIDIA today announced that the NVIDIA® Tegra® 2 mobile super chip has been awarded the prestigious Computex "Best Choice" award for Smart Handheld Devices Innovation from the Taipei Computer Association.

The Tegra 2 chip was selected from among more than 400 products covering every electronic-product category, including mobile devices, displays and complete computer systems. Rigorously examined by a panel of government representatives, academia, research analysts, technology editors and other experts, Tegra was selected based on overall technical merit, innovation and marketability.

This marks the third consecutive year that NVIDIA is being honored with this award, after been selected for its NVIDIA GeForce® GTX 480 graphics processor in 2010 and NVIDIA ION™ graphics processor in 2009.

"The NVIDIA Tegra 2 processor is truly a super chip," said the jury of the Best Choice Award. "It has ushered in a new wave of super phones and tablet devices with never-before-seen capabilities and experiences. We selected Tegra 2 from hundreds of entries because it's an outstanding technological achievement that's impacted the industry very positively."

"It's an honor to receive this prestigious award from the Taipei Computer Association," said Phil Carmack, Senior Vice President of the Mobile business at NVIDIA. "This helps validate the very sizable investment we've placed in Tegra and demonstrates that the mobile market is significant for NVIDIA. But this is only the start. With Project Kal-El, our quad-core processor, we're planning to take mobile computing to even higher levels."

The Tegra 2 chip is built with the world's first mobile dual-core CPU -- which unleashes the best Web experience, with up two-times faster browsing and support for full Adobe® Flash® Player hardware GPU acceleration, plus unprecedented multitasking capabilities. It also includes an NVIDIA GeForce GPU -- which provides stunningly rich visual experiences and console-quality gaming.

Tegra 2 chip has ushered in a new wave of super phones and tablets, creating new mobile experiences and never-before-seen content. This new wave includes the award-winning LG Optimus 2X and Motorola Atrix 4G super phones and Android 3.0 (Honeycomb)-based tablets such as the Motorola XOOM, LG Optimus Pad, Samsung Galaxy Tab 10.1, Acer Iconia Tab A500, ASUS Eee Pad Transformer, and Toshiba Honeycomb tablet. 

About NVIDIA
NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The Company holds more than 1,600 patents worldwide, including ones covering designs and insights that are essential to modern computing. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to statements as to: the benefits, features and impact of the Tegra processor and future generations of the Tegra processor; the benefits, features and impact of the GeForce processor; and the effects of the company's patents on modern computing are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of faster or more efficient technology; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its Form 10-K for the fiscal period ended January 30, 2011. Copies of reports filed with the SEC are posted on the company's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2011 NVIDIA Corporation. All rights reserved. NVIDIA and the NVIDIA logo, GeForce, ION, and Tegra are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice

(New York--May 20, 2011) MPC will be opening the doors of its new creative studio in New York with a complete range of integrated services. In addition to the world class Visual Effects work the company is known for, the studio will tap into the global MPC network of creative talent and resources to provideColor Grading and Digital, Design and Production Services across the US markets.
The new studio will occupy 13,000 sq ft of purpose-built space on the 8th and 9th floors of a stunning turn-of-the-century renovated shoe factory in the heart of SoHo.
VFX Services will provide Flame/Nuke, Maya/3D studio Max, Motion Graphics, FX Design, Animation and Data-Lab services. The New York studio will also continue to provide the US market with access to MPC’s world-renowned Color Grading talent, including Mark Gethin, Jean-Clement Soret, Paul Harrison and George K, both locally and through remote services.
Digital and Design Services will encompass interactive and experiential work, web and graphic design, and bespoke software solutions and platforms. Recent examples of MPC’s innovative digital work include [Z]ink, the 3D stereoscopic interactive painting tool developed for the Creators Project; and the incredible Ralph Lauren 4D experiential piece shown simultaneously in New York and London. MPC Creative, currently based in London, will expand to offer Production Services through the New York studio.
The addition of the New York office will further strengthen MPC’s global ventures in the advertising industry, particularly in the States. MPC’s US Creative Director, Alex Lovejoy will be responsible for the creative output of the studio and oversee the vision of the team; Executive Producer Justin Brukman will head the New York studio.
Lovejoy joins MPC NY from The Mill NY where he was Senior VFX Supervisor. Prior to his time at The Mill, Alex spent ten years as an established and well-respected member of the MPC London creative team. During this time, he played a key role in establishing MPC as a market leader in Commercials VFX. Recent credits include ESPN “Invincible” for Rupert Sanders and W+K NY, and GE “Clouds” for Traktor and BBDO NY. Previous credits include work such as the infamous VW Golf commercial “Singin’ in the Rain,” Guinness “Redemption,” and campaigns for Audi, 3 Mobile and Levi’s.
Lovejoy comments, “I am extremely excited about the creative opportunities that lie ahead. We have a stellar team and everyone is raring to go. I am keen to encourage the team to push creative boundaries and collaborate with talented teams in all our MPC sites. We are looking forward to the journey.”
Brukman moves to New York after eight years with MPC London, where he established himself as a prolific Senior Producer. Most recent credits include Creative Circle Award-winning Virgin Atlantic “001” directed by Traktor, and a fully stereoscopic-acquired 60’ commercial for Sky Television. In addition to his strong VFX background, Brukman brings with him the energy and vision to drive the studio further into the fields of Digital, Design and Production services.
“It’s incredibly exciting to be in at the beginning of something very special. Both myself and the team we have brought over from the mother-ship in London, and our new recruits from New York, are extremely ambitious and focused on creating the most inspiring and outstanding creative content for the US market. MPC is known for its ground-breaking work in VFX – our aim is to prove that we can do more than create photo-real CG creatures and paint breathtaking digital images; we can also contribute at any point in the creative process, whether it be Digital, Design or VFX,” says Justin Brukman.
Lovejoy and Brukman will lead an international team of MPC’s award-winning VFX artists and Production talent, who will work together alongside world-class US talent. The founding team from London includes Vicky Osborn, Head of 3D; Dean Robinson, Senior CG Artist; Drew Downes and MarcusWoods, Senior VFX Artists; Alex Harding, Nuke and Stereographic Artist; andAndrew Montague, Senior Motion Graphics Designer. Brukman will also be supported by Head of Production, Louisa Cartwright, who joins the team having recently spent time at MPC LA and five years at MPC London.
The team will be joined by exciting local NY talent. Head of Digital Content Wayne Robins joins having recently worked at Y&R in New York and draft FCB New York. Wayne brings with him a wealth of experience in the digital arena covering all aspects of digital advertising, from website to experiential events to building projections.
Lovejoy and Brukman will be working closely with MPC LA’s newly-appointed Managing Director Andrew Bell to reinforce the company’s presence and offerings in the US market overall. Both studios will continue to research and develop with the MPC team worldwide, the innovative technology and software solutions making up the creative and production pipeline that is the backbone of the global MPC organization.
The US team will also coordinate with MPC London’s specialist Feature Film and Advertising R&D teams, to maintain and develop the consistent quality of MPC’s VFX work that has established MPC as a market leader in the global Film and Advertising VFX business.

Hybrid production studio Vitamin has created a new spot for Nike, its second spot for the brand this year.

The new ad promotes the Lunarswift+ 2, a redesigned version of the classic Nike running shoe. The Vitamin team concepted a world where the retooling of the shoe occurs in a futuristic laboratory full of pristine high-tech gear. A sleek robotic arm uses a laser to cut a breathable pattern into the shoe’s surface while a gyroscopic pedestal tests its overall performance. Another robot arm swings into view, cradling a display showcasing the shoe’s available color stylings and the “Run Cool” slogan.

Modeling, animation and compositing was completed by a team of artists headed by Vitamin Art Director Rob Foster and Art Director/3D Lead Linas Jodwalis. Concept Artist Tony Legato prepared all of the conceptual design for the laboratory, the robotic arms and other elements that served as the basis for the models prepared by the CG artists. Jodwalis said that they drew their inspiration, in part, from classic sci-fi films. “We wanted it to be very beautiful and elegant, but also something that could exist in real life,” he explained. “We wanted to show off the shoe, but not in a ‘demo’ way, but rather in a way that is organically integrated into an artful piece.” Vitamin partnered with frequent collaborater Todd Beyer to create the ethereal soundtrack and sound design for the piece. “We knew from the beginning that music would be a key component to the story. It introduces an element of humanity, which was an important part of the message.” recalls DelPurgatorio.

NIKE Run Cool Credits:
Creative Director: Danny DelPurgatorio
3D Lead: Linas Jodwalis
3D Modeling: Evaldas Cesnavicius, Charlie Peterson, Bruce Long, Morgan James, Linas Jodwalis
3D Animation: Morgan James, Igor Choromanski, Linas Jodwalis
Design: Matt Beharry
Conceptual Design & Storyboards: Tony Legato
Compositing & 2D Animation: Matt Beharry, Rob Foster, Danny DelPurgatorio
Music & Sound Design: Todd Beyer
Color Correction: Michael Mazur
Senior Producer: Larissa Shames
Associate Producer: Nina Yoo
Nike Digital Program Manager: Corey Patterson
Nike Executive Producer: Jesse Canright
Nike Producer: Noah Stanik

Andrew Weisblum and Ken Schretzmann among the list of award-winning filmmakers to attend EditFest NY; ACE and Manhattan Edit Workshop host the summer's most talked about industry event

(New York, New York--May 20, 2011) The American Cinema Editor's (ACE) EditFest NY, the east coast version of ACE's popular EditFest series originally launched in 2008 as ACE EditFest LA, is set to be bigger and better than ever this year, with top filmmaker Andrew Weisblum (Black Swan, The Wrestler) and seasoned Pixar Animation Studios editor Ken Schretzmann (Toy Story 3, Cars) headlining an impressive list of confirmed panelists.
"EditFest is the rare event that allows us to meet fellow editors, share ideas, and reflect on the state of the craft," says Ken Schretzmann. "We spend so much time working in solitude on projects, it's great to step out of the cutting room and see there's a whole community out there that shares your passion."
Black Swan Academy® Award-nominee Andrew Weisblum will share his insights into the world of visual effects editing, while Ken Schretzmann will spearhead the Editing Animation: Pixar panel. "EditFest is a great opportunity for us to come out of our dark cutting rooms and mingle with our peers, compare notes and share ideas," comments Andrew Weisblum. "I had a great time last year learning from other editors, and look forward to my panel again this year."
ACE EditFest NY, co-produced by Manhattan Edit Workshop (Mewshop), will take place at the Director's Guild of America Theater on West 57th Street in New York City from Friday, June 10 to Saturday, June 11 (http://bit.ly/mq28Mn). Continuing the editing extravaganza, Manhattan Edit Workshop will be offering a variety of workshops and demos on Certification Sunday (June 12), including A Filmmaker's Guide to Tapeless Workflow with editor and tapeless guru Ari Feldman. For more information, visit http://bit.ly/mq28Mn.
Event Details: Kick Off Summer With a Blockbuster Event!
ACE EditFest NY kicks off on Friday, June 10 with an initial meet and greet, during which attendees have the opportunity to network with panelists and their peers. For the duration of the meet and greet, attendees can purchase raffle tickets for a chance to win a copy of Avid® Media Composer®, Editing DVDs from ACE, an assortment of popular software plug-ins, and many other prizes. The weekend festivities commence with a panel called The Lean Forward Moment, moderated by Norman Hollyn (Editor, Author and Head of USC Editing Track), where feature film editors like Larry Silk (Wild Man Blues, Pumping Iron) and Sabine Hoffman (Sex and the City 1 and 2) will discuss influential scenes from their favorite films.
Immediately following is the Opening Night Cocktail Party, held at Le Parker Meridien Hotel on 119 West 56th Street. Saturday, June 11 presents attendees with a jam-packed day of panels, discussions and Q&A sessions. "We are thrilled to have such well-respected filmmakers and editors presenting at this year's event," comments ACE President Randy Roberts. "Attendees have the incredible opportunity to learn from the industry's leading talent and walk away with a deeper understanding and knowledge of their craft."
"Black Swan and Toy Story 3 are two of the most award-winning and top-grossing films of 2010… having editors from both films at EditFest is absolutely huge," says Josh Apter, owner and founder of Manhattan Edit Workshop. "It's part of our company mission to do what we can to help build the creative filmmaking community and educate both novice and professional filmmakers. One of the best ways to do that is to bring the community together at events such as EditFest NY, and foster an atmosphere of discussion and knowledge sharing. Hearing from industry veterans about their own real-world experiences, behind the scenes, in the cutting room is a once-in-a-lifetime opportunity that should not be missed."
Confirmed panelists* and participants include: Steve Audette (Bush's War, Nico's Challenge), Chad Beck (Inside Job, The Recruiter), Adam Bolt (Inside Job, Page One: A Year Inside the New York Times), Josh Diamond (MBS Prods., I Think Bad Thoughts, Full of Regret), Sabine Hoffman (The Ballad of Jack and Rose, The Girl is in Trouble), Malcolm Jamieson (Down to the Bone, Mad Men), Harry Keramidas (The Final Season, Back to the Future, 1, 2 & 3), Craig McKay (The Conspirator, Philadelphia, Silence of the Lambs), Keith Reamer (Amreeka, I Shot Andy Warhol), Ken Schretzmann (Toy Story 3, Cars), Larry Silk (Wild Man Blues, Pumping Iron), Barbara Tullver (Brooklyn's Finest, State and Main, Signs), Aaron Yanes (Tyson, 30 for 30, PollyWood), David Zieff (Metallica – Some kind of Monster, Amazing Journey: The Story of The Who).
*Panelists are subject to availability and may change at anytime.

Pricing and Registration
ACE EditFest NY 2011 will take place from Friday, June 10 – Saturday, June 11 at the Director's Guild of America Theater on West 57th Street in New York City. Tickets are available now for just US $249 via the American Cinema Editor's website (http://bit.ly/ejdLm9). Students, members of partner organizations, Mewshop Six Week Alumni, and previous EditFest attendees can purchase tickets at a discount price of US $199. For more information on EditFest NY 2011 please visit: http://bit.ly/hzOD7i.

About AMERICAN CINEMA EDITORS
AMERICAN CINEMA EDITORS (ACE) is an honorary society of motion picture editors founded in 1950. Film editors are voted into membership on the basis of their professional achievements, their dedication to the education of others and their commitment to the craft of editing. The objectives and purposes of the AMERICAN CINEMA EDITORS are to advance the art and science of the editing profession; to increase the entertainment value of motion pictures by attaining artistic pre-eminence and scientific achievement in the creative art of editing; to bring into close alliance those editors who desire to advance the prestige and dignity of the editing profession. ACE produces several annual events including EditFest (a weekend editing festival in the summer), Invisible Art/Visible Artists (annual panel of Oscar® nominated editors), and the ACE Eddie Awards, now in its 62nd year, recognizing outstanding editing in nine categories of film, television and documentaries. The organization publishes a quarterly magazine, CinemaEditor, highlighting the art, craft and business of editing and editors.

About Manhattan Edit Workshop
Manhattan Edit Workshop was founded in 2002 with the goal of providing cutting-edge editing instruction on Apple, Adobe® and Avid® platforms. In 2011 Mewshop added Avid Pro Tools® 9 training to its already impressive curriculum. Mewshop's signature Six-Week Intensive is a jump-start for anyone looking for a career in editing, while weekend and one-week courses introduce and solidify core-editing concepts. Corporate and group training offers a customized curriculum, either in-house or on-site, for professionals eager to learn a new skill or to build on existing ones. The facility's focus on small workshops, highly skilled and certified faculty, and a results-oriented curriculum, have quickly won it the reputation as New York's premier post production teaching facility.
For more information on Manhattan Edit Workshop please visit: http://www.mewshop.com.

The Curve Deformer is the third of four tools contained in the L3Deformer package from lightstorm3d

The Curve Deformer can be used to project geometry from a user defined axis (cylinder) onto a nurbs or bezier curve. Typical applications include character animation, path animation, particle flows, text and logo effects, geometry shaping, motion graphics effects, architectural design, visualization and many more.

The deformer supports an optional alignment curve that is used to compute normal and binormal vectors and thus controls rotation of deformed components about the position curve's tangent vector. The alignment curve can also be used to scale geometry individually along normal and binormal using the distance between points on the position and alignment curve.

The Curve Deformer supports a host of placement options. This includes wrapping across the ends of a curve, linear curve extension, rotating, twisting and twirling around the curve, curve length equalization, scaling in normal and binormal curve space and more.

You can apply 2D/3D textures and animation curves to control component placement along and around the curve. These options provide very precise methods for radial/normal/binormal scale/displacement and twist/twirl effects. Both textures and animation curves are excellent detailing tools, even if the underlying nurbs/bezier curve does not provide that amount of detail.

Using remap curves the linear mapping from the original axis to the nurbs/bezier curve can be modified in tangent/normal/binormal space. This allows for very precise positioning of geometric components without the need to rebuild or modify the original nurbs/bezier curve. Remap curves can also be used to control effects such as particle acceleration.

The tool provides a set of display options to ease both setup and tuning. It can draw a marker at the position/alignment curve’s origin, draw the curve’s extension vectors, draw lines that show the linkage between position and alignment curve and display the original, non deformed input points.

Check out the video demonstrates the capabilities of this deformer:

Release Date: 30.05.2011
Availability: Maya 2011, 2012 Windows

Also Read:
>>> L3 tool series for Maya (2011, 2012) Teaser

View the latest best digital entertainment work from studios in Asia Pacific created usingAutodesk products like 3ds Max, Maya, MotionBuilder, Flame and Smoke

Also read:
>>> Using 3ds Max with Motionbuilder
>>> Hogarth Worldwide and Smoke® for Mac OS® X
>>> Autodesk Flame Premium videos tutorial

Learn how to create a transformers triple changer for visual effects, movies and films by using C4D .This work was inspired by the Transformers G1 series character Blitzwing and the Transformers third movie Dark of the Moon.

Check out two hours tutorial video, 3D models, textures and more cool stuff here: http://www.cinema4dtutorial.net/?p=701

Paramount Pictures has released a video featurette of Michael Bay and James Cameron’s conversation about the use of 3D in ‘Transformers: Dark of the Moon.’

In addition to their chat on 3D, we were able to enjoy a bit of conversation about how these two men work as directors beyond the technical processes of filmmaking. Both Bay and Cameron are known for creating elaborate, jaw-dropping, crystal-meth-level-intensity action sequences. Cameron’s work has a particular reputation for pushing the boundaries of what is currently thought to be possible. Let check it out!

Transformers 3 DOTM 3D Trailer Transformers 3 DOTM will be In theaters June 29th.
Also read >>> Transformers 'Dark of The Moon' Super Bowl Trailer

Chaosgroup has announced today that: New builds of Phoenix FD compatible with Autodesk 3ds Max 2012are now available for immediate download from their website.

Download and update your installation here: http://bit.ly/jZZ5CB
Also read:

>>> Phoenix FD Introduction
>>> Phoenix FD Videos
>>> Phoenix FD 1.20 now available

In this tutorial you will learn how to lighting and setting up a realistic render with vray 2.0 and 3ds max 2011, also how to use ies lights, setting lighting with vray sun and vray sky and using vray physical camera, and see how you can set up your render. Check tutorial here:http://www.aleso3d.com/blog/?p=70

(Hollywood, California--May 19, 2011) The Hollywood Post Alliance® has announced the Call for Entries for the 6th Annual HPA® Awards. Awards will be presented at a gala event at the Skirball Cultural Center in Los Angeles, on November 10th, 2011.
The HPA Awards invite entries in the following competitive categories:

• Outstanding Color Grading using a DI process-Feature Film
• Outstanding Color Grading-Television
• Outstanding Color Grading-Commercial
• Outstanding Editing-Feature Film
• Outstanding Editing-Television
• Outstanding Editing-Commercial
• Outstanding Sound-Feature Film
• Outstanding Sound-Television
• Outstanding Sound-Commercial
• Outstanding Compositing-Feature Film
• Outstanding Compositing-Television
• Outstanding Compositing-Commercial
• Engineering Excellence

The period of eligibility is September 8, 2010 through September 6, 2011 and eligible work may have debuted domestically or internationally during this period. Entrants need not be members of the Hollywood Post Alliance or working in the U.S. to submit work for consideration. A list of last year's winners can be found by visiting http://www.hpaawards.net.
Nominees and winners are selected by judging panels that are drawn from professionals in production and post-production. Entries for the Engineering Excellence Award will be invited to present at a special HPA judging event that will be open to the post community. A Call for Judges will be announced soon. Nominees will be announced in the fall.
Complete rules, guidelines and entry information are available at: http://www.hpaawards.net. Submissions for the creative categories will be accepted May 16, 2011 through July 29, 2011. Submissions for the Engineering Excellence Award will be accepted May 16, 2011 through July 1, 2011. Early Bird Entry (reduced fee for the creative categories) applies until July 1, 2011.
For information about sponsorship opportunities for the 2011 HPA Awards show, please contact Eileen Kramer at 213-614-0860 or write to ekramer@hpaonline.com. For more information about the HPA Awards, visit http://www.hpaawards.net or call 213.614.0860 .

About the Hollywood Post Alliance®
Hollywood Post Alliance (HPA) serves the professional community of businesses and individuals who provide expertise, support, tools and the infrastructure for the creation and finishing of motion pictures, television, commercials, digital media and other dynamic media content.
About the HPA® Awards
The HPA Awards were created to foster awareness of post production, promote creative and technical excellence, recognize the achievements of post production talent, and build involvement in the Hollywood Post Alliance.

Service Pack 2 from Autodesk for Autodesk® 3ds Max® 2011 and Autodesk® 3ds Max® Design 2011 software includes fixes for issues with stability and performance based on customer feedback.

Download 3ds Max 2011 Service Pack 2

Download 3ds Max Design 2011 Service Pack 2

Michael Kutsche

http://michaelkutsche.com

King Laufey concept art for "Thor", directed by Kenneth Branagh.
The challenge for designing the Frost Giants was to give them a fierce appearance while still evoking a feel of an intelligent, sophisticated race; instead of ending up with a bunch of strong but dumb brutes or the typical movie monsters.

Last week we saw an amazing commercial from >Tim Borgmann : Plexus Productions Opener
and today he has just posted some making of stuffs from this project

Let's see how he used the Autodesk Softimage to create it: Music and Sound Design: Mothersmilk

visualhouse - a leading architectural visualisation company in 5 locations worldwide. Today announced the launch of their new state of the art web site www.visualhouse.co.uk , the new site includes updated portfolios with imagery from world famous architects like Foster + Partners, David Chipperfield, KPF, Gensler, Grimshaw, Smith Gill, SOM, HOK, LDS and many more.
Check the website: visualhouse.co.uk

The Mill TV & Film showreel highlights a selection of The Mill studio's TV and Film team's very best work. From their recently awarded Bafta win for VFX on BBC1 series Merlin, to the prehistoric creatures of ITV's Primeval as well as the 3D Hollywood blockbuster The Chronicles of Narnia: Voyage of the Dawn Treader and of course, the mysterious happenings in Doctor Who. Check it out! also check their recent Project: Carrot vs. Ninja shortfilm

Few day ago we've just seen a Preview Video of SIGGRAPH 2011 Technical Papers and here is another SIGGRAPH 2011 Paper Video: Realtime Performance-Based Facial Animation
This paper presents a system for performance-based character animation that enables any user to control the facial expressions of a digital avatar in realtime. The user is recorded in a natural environment using a non-intrusive, commercially available 3D sensor. The simplicity of this acquisition device comes at the cost of high noise levels in the acquired data. To effectively map low-quality 2D images and 3D depth maps to realistic facial expressions, we introduce a novel face tracking algorithm that combines geometry and texture registration with pre-recorded animation priors in a single optimization. Formulated as a maximum a posteriori estimation in a reduced parameter space, our method implicitly exploits temporal coherence to stabilize the tracking. We demonstrate that accurate 3D facial dynamics can be reconstructed in realtime without the use of face markers, intrusive lighting, or complex scanning hardware. This makes our system easy to deploy and facilitates a range of new applications, e.g. in digital gameplay or social interactions.
video was posted by: Hao Li http://www.hao-li.com

When CG animated movies first began appearing 25 years ago, Pixar was at the forefront with pioneering shorts such as Luxo Jr. and Knick Knack. They continue leading the way with feature films such as The Incredibles, Wall-E, and Up which have quickly become beloved around the world. Along the way, the Toy Story films have been the heart and soul of the Pixar experience with Toy Story 3 bringing the trilogy to a dramatic yet satisfying conclusion.

Employing many of the top minds in computer graphics, Pixar has a tradition of building proprietary tools which they can develop and improve as needed. At the same time, they also work with off-the-shelf solutions and in the last few years this has included using Houdini and its procedural, node-based approach. Pixar has integrated Houdini on top of their proprietary tools and has recently increased its deployment of Houdini by acquiring a site license of Houdini Batch to support future projects.

Read full story here: http://www.sidefx.com/index.php?option=com_content&task=view&id=1967&Itemid=68

GTX 560 Is Perfect Companion for Upcoming Summer Blockbuster PC Games Featuring Support for NVIDIA PhysX, Surround, and 3D Vision Technologies

SANTA CLARA, CA -- (Marketwire) -- 05/17/2011 -- NVIDIA today introduced the GeForce® GTX® 560 GPU, the latest addition to the company's Fermi architecture-based product family, which brings amazing performance and enhanced features such as NVIDIA® PhysX®, 3D Vision™, SLI® and Surround™ technologies to this summer's hottest PC games.

Starting at $199 USD, the GeForce GTX 560 joins its big brother, the previously launched GTX 560 Ti GPU, in delivering an awesome gaming experience in its price class for games running at 1080p, the world's most popular gaming resolution, according to Valve's Steam Hardware and Software Survey(1).

NVIDIA today also released beta GeForce R275 drivers. They bring increased performance and enhanced functionality to a broad spectrum of PC games, including 3D Vision support to Duke Nukem Forever, PhysX support to Alice: Madness Returns, and Surround support to Dungeon Siege III.

Highlights of GeForce R275 Drivers:

• Performance boost across a variety of games, including Crysis 2 (6%), Bulletstorm (15%), and Portal 2 (8%)(2)
• NVIDIA Update technology now includes SLI profiles
• Improved desktop scaling experience with new user interface and features
• Improved resizing experience for HDTVs
• More than 525 3D Vision gaming profiles, including new additions for Portal 2, Duke Nukem Forever, Age of Empires Online, Assassin's Creed Brotherhood and Dungeon Siege III, among others
• New 3D Vision Photo Viewer with Windowed Mode Support
• Support for more than 65 3D Vision Ready displays, including desktop monitors, notebooks and projectors.

The GeForce GTX 560 GPU is available starting today from the world's leading add-in card partners, including ASL, Asus, Colorful, ECS, EVGA, Gainward, Galaxy, Gigabyte, Innovision 3D, Jetway, Leadtek, MSI, Palit, Point of View, PNY, Sparkle, Zotac and others. GeForce R275 drivers are available directly from www.geforce.com or from the driver download page on nvidia.com.

For an in-depth look at the GTX 560, and to view a special video with footage from this summer's hottest PC games of the year, please visit: http://www.geforce.com/#/News/articles/560-game-previews/.

To download GeForce GTX 560 product photographs, please visit the NVIDIA Flickr page located here: http://bit.ly/iZsZw7.

About NVIDIA
NVIDIA (NASDAQ: NVDA) awakened the world to the power of computer graphics when it invented the GPU in 1999. Since then, it has consistently set new standards in visual computing with breathtaking, interactive graphics available on devices ranging from tablets and portable media players to notebooks and workstations. NVIDIA's expertise in programmable GPUs has led to breakthroughs in parallel processing which make supercomputing inexpensive and widely accessible. The Company holds more than 1,800 patents worldwide, including ones covering designs and insights that are essential to modern computing. For more information, see www.nvidia.com.

Certain statements in this press release including, but not limited to statements as to: the features, benefits, performance, price and impact of NVIDIA GeForce GTX 560-series GPUs and R275 drivers; and the effects of the company's patents on modern computing are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its Form 10-K for the fiscal year ended January 30, 2011. Copies of reports filed with the SEC are posted on the company's website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

© 2011 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, 3D Vision, GeForce, PhysX, and SLI are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

(1) http://store.steampowered.com/hwsurvey/. For April 2011, the most popular resolution at 21.14% was 1920x1080.

(2) Measured on v275.20 vs. v270.61 on Win7-64 :Bulletstorm (19x12 8xAA/16xAF, Max); 8% in Portal 2 (25x16 4xAA Max); 6% in Crysis 2 (19x12 High)