[ #Colorway #realtime ] Leading creative software developer The Foundry has announced the evolution of its Colorway application to address...
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New research commissioned by The Foundry found that two-thirds of designers feel that the number of design variations has increased dramatically over the last few years. In fact, more than half said they were doing twice as many variations, while a further 40% said they had increased five times, highlighting the complexity of managing multiple design options.
Colorway has been developed to address this problem directly, helping designers to be more responsive, work faster and spend more time on the creative process. This is especially important as creating versions of a master design is currently a manual, time-consuming process and, with the industry trend towards high levels of customization, designers find it increasingly challenging to visualize all options and assets.
“Colorway makes the day to day lives of designers that much easier,” said David Atkinson, head of design for commercial products at The Foundry. “Designers no longer have the luxury of creating standalone designs — in today’s global market place it’s all about coming up with an array of different options that can be configurable and localized and, of course, doing it as quickly as possible. Add to that the increasing number of stakeholders involved in the design process and you need a colossal, coordinated effort to achieve a result that everyone is happy with.
“We’ve given designers exactly what they need with Colorway, a tool that makes the iteration process more efficient and frees up time and resource to focus on the creative aspects of each project,” Atkinson explained.
The design package is available from 12 November 2015 as a free trial until January 12th 2016 when it will be available on a subscription basis. For more information and to sign up please visit: http://www.colorway.thefoundry.co.uk.
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