Online art community deviantART is announcing that it has received a strategic investment from soft...
The financial terms of the deal aren’t being disclosed, but deviantART co-founder and CEO Angelo Sotira told me this makes Autodesk his company’s largest investor. Autodesk’s vice president of consumer products, Samir Hanna, will be joining the deviantART board of directors, but Sotira also said the deal doesn’t affect “control of the organization” (in other words, deviantART remains a founder-controlled company).
Before We've seen Behance joins Adobe to make Adobe Creative Cloud to be more Powerful, We hope that Autodesk and deviantArt will make the same thing. However when asked about how Autodesk and deviantART might start working together, both Sotira and Hanna didn’t offer any specific plans, pointing instead to their shared mission of serving artists – deviantART with its community, Autodesk with software like Pixlr
Recent days Autodesk announced job cuts, restructuring by weak Q2 results But what is Autodesk hoping to get out of the deal? “Sometimes what you get out of an investment or a partnership doesn’t have to be very tangible,” Hanna said, adding that what he really wants is to see the deviantART community grow and become more engaged. “If that happens, well, we have all sorts of tools that artists use. If they choose to use our tools, that’s great, but that is not something that we would be pushing for.”
As for how deviantART plans to spend the money, Sotira said it will allow the company to expand efforts such as “bringing the deviantART experience and full capability to mobile.” At the same time, he said the vision will remain the same: “This is all about making deviantART more devious, more deviantART.”
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