According to New York Times, Adobe Systems agreed on Thursday to buy Neolane, a digital marketing services provider, for about $600 million,...
The maker of Photoshop and Acrobat software said the move would "bring critical cross-channel campaign management capabilities to the Adobe Marketing Cloud." Adobe Marketing Cloud is a set of tools encompassing analytics, social, advertising, targeting, and web experience management solutions.
Neolane, which is privately held, specializes in providing a platform through which companies can manage and automate their marketing across the Web, social media and mobile.
Few month ago Adobe has bought Thumb Labs, the agency that built Behance’s official mobile apps, in December 2012 Adobe acquired Behance, an online social media platform and with this acquisition Adobe plans to fold it into its marketing cloud division, which already offers services like analysis.
Adobe said the acquisition, expected to close next month, will not materially affect its revenue forecast and adjusted financial results for the current fiscal year. You can see the List of acquisitions by Adobe Systems here
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