Google has announced today its acquisition of Nik Software - the San Diego-based maker of standalone and plug-in image editing tools. Whi...
Google has announced today its acquisition of Nik Software - the San Diego-based maker of standalone and plug-in image editing tools. While Nik has a wide portfolio of products for photographers, industry insiders agree that the impetus behind the move was to acquire Snapseed, Nik's mobile image editing and sharing app. In light of Facebook's earlier acquisition of the highly popular Instagram app, the move to acquire one of its rivals is clearly seen as part of an effort to make Google+ more attractive to mobile photographers.
The Nik acquisition will allow Google to provide advanced photo editing features, hence enhancing the already-robust suite. By acquiring Nik Software, Google might be better positioned to compete against Facebook and others in the social media space.
Financial terms of the deal have not been disclosed and neither Google nor Nik have commented on what this means for the rest of the Nik's product line
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