NEW YORK and LA JOLLA, CA.—(Nov. 11, 2009)—The filmmakers from creative production company Shilo (www.shilo.tv) are very proud to reveal their latest brand film for Under Armour, Inc., the originator of performance apparel, footwear and accessories.




Project Title: Under Armour "ColdGear, Lindsey Vonn + Dick's"
Length: :30
Debut Date: Nov. 6, 2009
Film Location: Filmed on location in Los Angeles.

Client: Under Armour
Senior VP Brand: Steve Battista
Creative Director: Brian Boring
Strategic Marketing Manager: Emily Johnson
Art Director, Interactive: Nathan Shriver

Ideation: We Make It Good
Writers: Andre Stringer, Clayton Vomero

Director: Shilo
Production Company: Shilo
Creative Director: Andre Stringer
Associate Creative Director: Noah Conopask
Lead Artist and CG Supervisor: Tamir Sapir
Director of Photography: Martin Ahlgren
Compositing: Joel Voelker, Miguel Bautista, Tamir Sapir
3D Animation: Erik Lee
3D Lighting and VFX TD: Warren Heimall, Joji Tsuruga, Tamir Sapir
3D Modeling: Youngmin Kim, Jiyoung Yoo
3D Texturing: Jiyoung Yoo, Billy Jang
3D Tracking: Eric Epstein
Storyboard Artist: Fred Fassberger
Matte Painting: Rodeo FX, Helen Kim
Roto Artists: Jihyae Ham, Carlos Rosario, Helen Kim
Editor: Nate Caswell
Assistant Editor: Hedia Maron
Producer: Mariya Shikher
Line Producer: Chris Palladino
Head of Production: Julie Shevach
Executive Producer: Tracy Chandler

Music Company: Echolab
Composer, Sound Designer: Gavin Little

VO Recording and Mix Company: SoundLounge
VO Recording and Final Mix: Peter Buccellato

VO Talent: Debra Bond, Mark Jones



The new spot debuted last Friday on CW, ESPN and Hulu.com, and will continue airing for the foreseeable future. Here are direct links to 4:3 and 16:9 QuickTimes for the finished spot, as well as a 720p version:
http://www.darnellworks.com/shilo/media/uacg3043.mov
http://www.darnellworks.com/shilo/media/uacg3169.mov
http://www.darnellworks.com/shilo/media/uacg30hd.mov



Under Armour did some consumer and sports-focused media outreach on this late last week. From those efforts, you may be interested to see this "Behind the Scenes" slideshow from the shoot:
http://www.nbcolympics.com/photos/galleryid=368016.html

The Ski Channel also posted this embeddable "Behind the Scenes" video:
http://www.theskichannel.com/videos/Behind-the-Scenes-at-Under-Armour-Shoot-with-Lindsey-Vonn/115


You can follow this link to view/download the high-resolution stills we have pulled from the spot to accompany this story: http://www.darnellworks.com/shilo/lindsey.htm


About Shilo
Shilo is an Emmy Award-winning creative production company representing a group of filmmakers led by directors Jose Gomez and Andre Stringer. Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo's deeply held passions for design-infused storytelling and their innovative applications of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small. From its studios in New York and La Jolla, California, where recent projects have spanned short films, commercials and music videos, Shilo has the capacity and experience to originate ideas and handle all aspects of production. Shilo published its first book, We Make It Good, in 2007, and also curates the site www.WeMakeItGood.com. For more information, or to request a reel, please contact Tracy Chandler at +1.212.352.2044, or visit Shilo online at www.shilo.tv.

About Under Armour, Inc.
Under Armour(R) (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at www.underarmour.com.



Related links:
theskichannel.com
darnellworks.com
shilo.tv
WeMakeItGood.com
underarmour.com