Scion's new "Brand Manifesto" campaign is the latest salvo of hip, colorful advertising meant to strike a chord with the Toyota brand's young demographic. The pitch for Scion in general is "vehicle as self-expression," and Simon Needham, co-founder and creative director at the creative agency ATTIK (San Francisco, CA), was tasked with figuring out ways to convey the personality of three different Scion models on TV, online, in print, and in out-of-home media

ATTIK co-directed two spots with production company Shilo and a third with Imaginary Forces. Rendering, compositing, and finishing were provided by Method Studios, with music by Face the Music. The first spot, "Explosion," promotes the Scion xD with sharp visuals that echo certain characteristics of the car's design. Watch the spot, below, then read our Q&As with Needham and Shilo co-founder and creative director Jose Gomez for more on their collaborative approach.

Full credits:

Scion xD "Explosion"
Length: :30
Debut Date: July 4, 2009

Client: Scion

Ad Agency: ATTIK
City/State: San Francisco, CA
Creative Director, Broadcast Spot Co-Director: Simon Needham
Associate Creative Directors: Ron Lim, Stan Zienka

Production Company: Shilo
Director: Simon Needham (ATTIK) and Shilo
Creative Director: Jose Gomez
Associate Creative Director: Evan Dennis
Lead Designers: Evan Dennis, Jose Gomez
3D Animation: Cody Smith, Jesse Franklin, Henning Koczy, Gene Arvan
Editor: Adam Bluming
Production Coordinator: Katlin Bradley
Producer: Jake Hibler
Executive Producer: Santino Sladavic

VFX and Finishing: Method Studios
City/State: Bicoastal, USA
Senior Executive Producer: Gabby Gourier
Producer: Leighton Greer
Visual Effects Supervisor: Chris Nichols
Compositing Supervisor / Lead Compositor: Chris Bankoff
Flame Artist: Marguerite Cargill
Lighting Supervisor: Daniel Buck
CG Artists: Scott Metzger, Felix Urquiza, Alexander Lee, Didier Levy, Dave Carlson, Erik Lee
Nuke Compositors: Ryan Raith, Jake Maymudes
Coordinator: Lauren Haggard

Music and Sound Design: Face The Music
City/State: Bicoastal, UA
Executive Producer: Adam Joseph
Composer/Sound Designer: Matthew Kratz
Additional Sound Designer: Michael Schmidt
Mixer: David Carden

read to see how did they made here
Related links:

studiodaily.com